Role: Research, concept development, marketing plan, brand identity design, advertising design product design and ephemera
This project consisted of creating a sister skincare brand for the famous makeup brand Too Faced Cosmetics. I decided to name the brand Too Faced Confident Skin. It is aimed at creating affordable acne skincare products targeted to middle schoolers, high schoolers, college students and recent college graduates.
The goal of the campaign was to create a fun and uplifting brand (hence the name "confident skin"). Many people are faced with mild to severe forms of acne. This can result in negative image issues, which impacts mental health and productivity.
The campaign includes: brand guidelines, executive summary, mission/vision statements, situational analysis, goals, target market, audience personas, demographics, psychographics, marketing strategy: buying cycle and unique selling proposition, print advertising, print collateral, social media, promotional items, website/landing pages, event/experiential marketing, outdoor/out of home advertising, in store/location advertising and digital advertising.
Combination Mark Company Logo
Print collateral: Thank you card placed in all shipment boxes
Advertisement Poster Series
Instagram Carousel Advertisements
Digital Banner Advertisements
Website Landing Page
Ephemera: Drawstring Bag
Click the the below icons to view the entire marketing campaign!
