Project role: Devise marketing plan, Brand Identity, Advertising design, Digital design, and Print design
Project timeline: Two months
This project consisted of creating a sister skincare brand for the famous makeup brand Too Faced Cosmetics. I decided to name the brand Too Faced Confident Skin. It is aimed at creating affordable acne skincare products targeted to middle schoolers, high schoolers, college students and recent college graduates.
Branding/strategy
Create a fun and uplifting brand that played with color, typography, and marketing strategy.
Brand Logo
Thank you Card
Campaign Poster Series
Instagram Carousel Ad
Landing Page
Draw String Bag Swag
