Qualtrics

Project role: Creation of art/illustration for email banners, landing page banners, and social posts

Project timeline: Approximately 2-3 days each

During my time at Qualtrics I worked on a slew of projects including but not limited to email banners, landing page banners and social media ads. The following are a few of the projects that I am proud to show off!

Planning & design strategy

The majority of my projects consisted of brainstorming and planning for various kinds of digital art that would be used across our social accounts and website. Questions I often considered prior to designing for digital pieces consisted of: Where will this art live? Will my design stand out amongst all the other existing web components? and lastly, how can my design generate interactions and clicks? I played around with illustration, color, line/shape and layout to help me create eye catching graphics that would prompt the user to stop, read the messaging and engage. Art needs to be eye catching but also effective.