Project role: Digital promotion and Printed Postcards
Project timeline: 1 week (each)
NAFCU's primary avenue to get new members was through hosting various conferences, utilizing social media
platforms such as Instagram and LinkedIn to advertise upcoming events along with sending printed postcards to their
targeted audiences.
Branding/strategy
Each conference had a designated color palette and pattern associated with it. I primarily played around with pattern, layout, typography, and Imagery to help make messaging that can sometimes come off as long and uninteresting feel more vibrant and appealing.
2023 Lending Conference Postcard FRONT
2023 Lending Conference Postcard BACK
2024 Growth Conference Postcard FRONT
2024 Growth Conference Postcard BACK
2023 Compliance + BSA Seminar Postcard FRONT
2023 Compliance + BSA Seminar Postcard BACK
2024 Growth Conference LinkedIn Ad
2023 Lending Conference LinkedIn Ad
