Role: Research, concept development, brand identity design, and ephemera
I created a complete branding suite for a fictional business called Teddy’s Gummies. I wanted my brand to be fun but also sophisticated at the same time. I conducted research on different candy brands to get a better idea of what was currently in the market. I then started working on my logo, which consists of a teddy bear wearing a fancy top hat paired with a clean serif font. The color paltette consists primarily of orange, navy and white with the occasional pops of color incorporated throughout some of the pieces. The brand includes various stationery pieces and a gummy booklet. The ultimate goal for this project was to introduce a more classy approach to the candy industry.
