Project role: Branding, Social Media Advertisement Design, Illustration, and Editorial Layout
Project timeline: 2-3 months
Freddie Mac releases their annual Cost to Originate Study to educate society on cost trends, industry performance, digital savings and key cost drivers when it comes to retail lenders and their efforts to produce mortgages. My role was to take the statistics from the study and transform them into appealing and digestible social ads. I was also tasked with creating the graphs used throughout the study!
